Marketing strategy and training that’s smart, impactful and relevant.

Marketing strategist, social media trainer, confidence & skills coach.

I’m an expert, but I speak your language.

You’ve come to the right place if you’re looking for qualified and trusted help with marketing, social media or branding. Free of jargon or fluff.

Hi 🫶 I’m Erika

Are you feeling lost when it comes to your marketing? Always stressing and guessing about what to post on social media? You're not alone.

You’re probably juggling countless responsibilities, often leaving marketing to the last minute. But what if you could finally feel confident and in control of your brand messaging and online presence?

I’ll help you transform from ‘accidental marketer’ to a master. We'll work together to develop effective and authentic marketing strategy. You’ll learn to create content that connects and converts. You’ll finally see a return on the investment of time and energy you’ve already put into your marketing activities.

What do you think will get you from lost to purposeful, effective and confident? Let’s find out!

Get to know me

What do you need?

Marketing & Social Media Strategy

Get where you need to go with marketing strategy, audits and content plans that connect and convert.

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Training Workshops & Webinars

Build your own or choose from one of my highly recommended marketing and social media workshops.

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Marketing & Social Media Coaching

Customised, supportive and effective coaching for business groups, small teams or individuals.

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Trusted by

Download & Go

All my resources, online tools and webinars include the same breadth of knowledge and warm presentation of my face-to-face public workshops - in an affordable and convenient online format.

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Erika recently presented a highly informative Instagram Marketing Masterclass to my membership community.

It was evident from her presentation that she has a deep knowledge and understanding of social media marketing strategy. She also communicates clearly and has a unique ability to be able to break down complexity into easy-to-understand concepts and ideas that can be implemented by small business owners. Thank you again Erika, for sharing your valuable and helpful social media training with us!
Hayley | My Client Strategy Academy
Our organisation, Destination Gippsland, has worked with Erika on a number of marketing and social media projects in the last 3 or 4 years.

Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business. I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.
Alison via Google
I run a membership for women in business and asked Erika to run a masterclass for my clients on how to quickly and easily create content that works - she did an amazing job!

Erika's a true professional with a beautifully calm and fuss-free approach to delivering valuable information that gets tangible results through social media marketing. I wouldn't hesitate to use her again or recommend to anyone wanting an engaging expert speaker or social media trainer. Thanks so much Erika for a fabulous session - you were an absolute delight to work with!
Faye via Facebook
Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

Erika also worked with me to develop social media content. She always had great ideas for content I hadn’t thought of. I always came out of our consultations with a solid plan for future content and felt motivated to create content.
She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.
Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.
Carmelina via Google
Erika gets you thinking, not just about social media, but your business as a whole.

Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.
Bec via Google