
Marketing strategy and training that’s smart, impactful and relevant.
Mac&Ernie can help you develop the strategy, skills and knowledge to grow your brand using marketing and social media.
Experts in helping service-based businesses and community organisations build deeper connections and get discovered with people powered marketing.
Hi 🫶 I’m Erika
Are you feeling lost when it comes to your marketing? Always stressing and guessing about what to post on social media? You're not alone.
You’re probably juggling countless responsibilities, often leaving marketing to the last minute. But what if you could finally feel confident and in control of your brand messaging and online presence?
I’ll help you transform from ‘accidental marketer’ to a master. We'll work together to develop effective and authentic marketing strategy. You’ll learn to create content that connects and converts. You’ll finally see a return on the investment of time and energy you’ve already put into your marketing activities.
What do you think will get you from lost to purposeful, effective and confident? Let’s find out!

What do you need?
Marketing & Social Media Strategy
Get where you need to go with marketing strategy, audits and content plans that connect and convert.
Training Workshops & Webinars
Build your own or choose from one of our highly recommended marketing and social media workshops.
Marketing & Social Media Coaching
Customised, supportive and effective coaching for business groups, small teams or individuals.
Trusted to deliver strategy and training by organisations across Gippsland and Australia including:
Erika is speaking at these upcoming events, grab tickets by tapping on the image.
Download & Go
All Mac&Ernie’s resources, online tools and webinars include the same breadth of knowledge and warm presentation of Erika’s face-to-face public workshops - in an affordable and convenient online format.
FREE guide: 60+ calls to action to get your ‘ask’ on.
Mini Instagram Audit to give your profile the boost it needs.
Head to the blog for long-form tips and up-to-date marketing advice.
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