Clearer marketing

Better customer experiences

Stronger local growth

Ready? Book a chat

Mac&Ernie helps Australian regional, suburban and small-town businesses build trust, loyalty and referrals through clearer communication, more sustainable marketing and better customer experiences.

Strategic marketing support with a practical, human touch.

I’m Erika McInerney, founder of Mac&Ernie and a marketing and customer experience strategist based in Gippsland.

With 30 years’ experience across marketing, advertising, employer branding and customer experience, I help Australian regional, suburban and small-town businesses communicate more effectively, strengthen customer experience and build the kind of trust that leads to repeat business and word of mouth.

My work is practical, considered and shaped by the realities of your business, your audience and the place you operate in.

If your marketing feels harder than it should, you’re in the right place.

Explore my services or find out more about me.

Get to know me

Strategy that fits your place and purpose. Marketing that works where you work.

Erika McInerney, marketing expert in Gippsland Australia is working on marketing and content strategy for small businesses at a whiteboard and smiling at the camera.

Marketing & Content Strategy

Practical strategy for businesses & organisations that want clearer messaging, better content direction & marketing that works with their time, capacity & goals.

Explore Strategy
Erika McInerney presenting a social media workshop to a group of five women seated at a table in a bright room with white walls and framed artwork.

Marketing & Social Media Training

Workshops, coaching & masterclasses designed to build confidence, improve capability & make marketing easier to manage in the real world.

Explore training

Social Media Policies & Guides

Clear, useful policies, playbooks & governance tools that help organisations communicate confidently, reduce risk & create consistency across teams.

Explore policies & guides
Pink heart with black outline

 Trusted to deliver strategy and training by organisations across Gippsland and Australia including:

Logo of Latrobe City Council featuring a stylized abstract shape resembling a hillside or landscape, with the text 'LATROBE CITY COUNCIL' next to it in bold purple letters.
Destination Gippsland
Northern Metro Health
Gphn
UNSW Sydney logo with a shield featuring a lion, a red cross with yellow stars, and a Latin motto.
Bendigo Bank logo with stylized 'B' icon in burgundy and coral colors and the bank's name in bold burgundy letters
Cover page of a document titled 'Melbourne Innovation Centre Digital Solutions' by Australian Small Business Advisory Services, part of an Australian government initiative.

Done & Dusted Days - a focused day for strategic progress

Not a workshop. Not coaching. A structured VIP day with prep, focused working time and follow-up support to help you make clear decisions, tackle important marketing work and leave with real progress behind you.

Learn more

Resources for smarter, more sustainable marketing.

Explore practical resources created for regional, suburban and small-town businesses, including blog articles, downloadable tools and the Small Town Business Podcast. Everything is designed to help you market more effectively, reduce friction and better understand what works where you are.

See all resources

FREE Customer Ease Audit to find the friction in your business

Download Now

Mini Instagram Audit to give your profile the boost it needs.

Book Yours

Head to the blog for long-form tips and up-to-date marketing advice.

Read & Learn

  • Invaluable to our business

    I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.

    Destination Gippsland via Google

  • She made it simple and practical and gave me tips that set me up correctly

    I have been working through the tidal wave of ALL the social media stuff I need to do to set up my accounts and content for my new business. I felt confident walking away with where to begin.

    Jen via Google

  • Erika was an enormous help & support during the early stages of my business

    I always came out of our consultations with a solid plan for future content and felt motivated to create content. She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.

    Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.

    Carmelina via Google

  • Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY!

    Bec via Google

  • She has a unique ability to be able to break down complexity into easy-to-understand concepts

    It was evident from her presentation that she has a deep knowledge and understanding of social media marketing strategy.

    Hayley via Google

  • Erika's a true professional with a beautifully calm and fuss-free approach

    I wouldn't hesitate to use her again or recommend to anyone wanting an engaging expert speaker or social media trainer. Thanks so much Erika for a fabulous session - you were an absolute delight to work with!

    Faye via Facebook

  • Working with Erika has been one of the best investments I have made for my business.

    I am incredibly happy with the support, advice and plan she has created for me and I am already seeing the results.

    Kylie via Google

Simplified illustration of a pink smartphone with a black outline, tilted to the side.
Podcast cover titled "Small Town Business with Erika McInerney" featuring Erika McInerney smiling, sitting at a desk with a laptop and a phone.
Play icon

Small Town Business Podcast

Listen on Spotify
Graphic microphone drawing with voice emitting motion lines.
Website & Show Notes