Clearer marketing.

Better customer experiences.

Stronger local growth.

Ready? Let's chat

Mac&Ernie helps Australian regional, suburban and small-town businesses build trust, loyalty and referrals through clearer communication, more sustainable marketing and better customer experiences.

Hi 🫶 I’m Erika.
I think I might know why you’re here.

Regional, suburban and small-town businesses have very different needs to those based in big cities or overseas. Generic marketing advice rarely translates and can drive you to being always on, with little return.

I work with local businesses and community organisations across Australia, who want clearer positioning, stronger customer experience and marketing strategies that drive repeat business, referrals and long-term trust.

I work one-on-one with you, or collaborate with local Councils, business and tourism groups to deliver custom workshops, policy and strategy that builds the region as a whole by strengthening local businesses.

Vibrant main streets drive local pride and essential tourism.

With 30 years’ experience across marketing, employer branding and customer experience strategy, I can focus on how your business or service is actually experienced - not just how it looks on paper.

The results?

👉 Clearer messaging that attracts the right customers.

👉 Smoother customer journeys that increase bookings and repeat business.

👉 Practical strategies your team can implement without overwhelm.

👉 Marketing that fits your business, your place and your audience.

👉 Less stressing and guessing about your marketing.

Get to know me

Strategy that fits your place and purpose. Marketing that works where you work.
Let’s make it easier together.

Erika McInerney, marketing expert in Gippsland Australia is working on marketing and content strategy for small businesses at a whiteboard and smiling at the camera.

Marketing & Content Strategy

Practical strategy for businesses & organisations that want clearer messaging, better content direction & marketing that works with their time, capacity & goals.

Learn more
Erika McInerney presenting a social media workshop to a group of five women seated at a table in a bright room with white walls and framed artwork.

Marketing & Social Media Training

Workshops, coaching & masterclasses designed to build confidence, improve capability & make marketing easier to manage in the real world.

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Social Media Policies & Guides

Clear, useful policies, playbooks & governance tools that help organisations communicate confidently, reduce risk & create consistency across teams.

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 Trusted to deliver strategy and training by organisations across Gippsland and Australia including:

Logo of Latrobe City Council featuring a stylized abstract shape resembling a hillside or landscape, with the text 'LATROBE CITY COUNCIL' next to it in bold purple letters.
Destination Gippsland
Northern Metro Health
Gphn
UNSW Sydney logo with a shield featuring a lion, a red cross with yellow stars, and a Latin motto.
Bendigo Bank logo with stylized 'B' icon in burgundy and coral colors and the bank's name in bold burgundy letters
Cover page of a document titled 'Melbourne Innovation Centre Digital Solutions' by Australian Small Business Advisory Services, part of an Australian government initiative.

Done & Dusted Days are here. Transform your business with a day dedicated to clarity, strategy, and action.

Not a workshop. Not coaching. This VIP day includes 8+ hours of supported, structured action - with prep, a focused 4-hour session, and follow-up to lock it in.

Clear direction. Doable steps. Strategic marketing tasks - done & dusted.

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Resources for smarter, more sustainable marketing.

Explore practical resources created for regional, suburban and small-town businesses, including blog articles, downloadable tools and the Small Town Business Podcast. Everything is designed to help you market with more clarity, less friction and a stronger understanding of what works where you are.

See all resources

FREE Customer Ease Audit to find the friction in your business

Download Now

Mini Instagram Audit to give your profile the boost it needs.

Book Yours

Head to the blog for long-form tips and up-to-date marketing advice.

Read & Learn

  • Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    Our organisation, Destination Gippsland, has worked with Erika on a number of marketing and social media projects in the last 3 or 4 years.

    Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.

    Alison via Google

  • Erika is a true social media wizard!

    I've had the pleasure of collaborating with Erika for the past two years on our annual Creative Harvest event in Gippsland.

    This event attracts over 1300 attendees and is a cornerstone of our community. Erika expertly crafted and executed our social media strategy and implementation, resulting in significant growth and engagement across all our platforms.

    Her creativity and professionalism are truly impressive. Beyond her skills, Erika is an absolute joy to work with. Her "can-do" attitude and positive spirit are infectious. I

    highly recommend investing in Erika's services at Mac&Ernie – you won't be disappointed!" 😊

    Kristy via Google

  • Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

    Erika also worked with me to develop social media content. She always had great ideas for content I hadn’t thought of. I always came out of our consultations with a solid plan for future content and felt motivated to create content.

    She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.

    Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.

    Carmelina via Google

  • Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • Erika recently presented a highly informative Instagram Marketing Masterclass to my membership community for My Client Strategy Academy

    It was evident from her presentation that she has a deep knowledge and understanding of social media marketing strategy. She also communicates clearly and has a unique ability to be able to break down complexity into easy-to-understand concepts and ideas that can be implemented by small business owners. Thank you again Erika, for sharing your valuable and helpful social media training with us!

    Hayley via Google

  • I run a membership for women in business and asked Erika to run a masterclass for my clients on how to quickly and easily create content that works - she did an amazing job!

    Erika's a true professional with a beautifully calm and fuss-free approach to delivering valuable information that gets tangible results through social media marketing. I wouldn't hesitate to use her again or recommend to anyone wanting an engaging expert speaker or social media trainer. Thanks so much Erika for a fabulous session - you were an absolute delight to work with!

    Faye via Facebook

  • We'll definitely be working more with Erika and the Mac&Ernie team in the future.

    Erika is fantastic and we've loved working with her as part of creating and running Marketing & Social Media masterclasses for our community (Grown not Flown).

    We'll definitely be working more with Erika and the Mac&Ernie team in the future.

    Nikki via Google

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Podcast cover titled "Small Town Business with Erika McInerney" featuring Erika McInerney smiling, sitting at a desk with a laptop and a phone.
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Small Town Business Podcast

Listen on Spotify
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Website & Show Notes