Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less, here’s how.

What is “greenwashing” and how can you be a sustainable and eco-conscious business without unintentionally misleading your customers and damaging your brand.

Small businesses across Australia often struggle to understand how to measure their social media success. With so much time and often money spent in these platforms, it's a good idea to keep track of how your efforts actually contribute to your business goals. In this article I break down the jargon and give practical tips for measuring your social media ROI.

We all get ideas, but what you do with them when they arrive can be central to your success, especially in small business. Ideas can save us time, make us better or stronger. Ideas are also really important in marketing and content creation. Here are three ways I manage and organise my ideas so I don’t lose them as quickly as they appear.

This blog post and free workbook will give you the focus and direction to understand and develop the characteristics and personas of your ideal audience - a secret weapon in creating successful marketing content.

If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.

If you use the Meta apps on your phone to boost posts, you should be aware of this.

I’m feeling pretty chuffed to have been included in this article and share some of my thoughts on business success.

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

Sick to death of your Facebook inbox getting filled with ‘page deletion’ threats and spammy messages? Here’s a quick and easy way to send them straight to your spam folder without annoying you first.

SMART goals aren’t a secret - far from it, but if you set them up properly and stick to them, they could be your secret weapon in this ever-changing marketing and social media landscape. Let me tell you how and why.

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

Customer experience is where most businesses are now competing for customer loyalty and retention. Find out how your small business can be a big player in this important space.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

In this article, I’ll give you some thought-starters - some answers to popular questions about customer experience, in the hope that it might prompt you to look inward and make sure you have everything you need to attract, delight and retain your customers.

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.

Brief insight into the brand redevelopment of a trusted local business.