Marketing strategy & coaching for people who want more impact with less effort.

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Mac&Ernie supports service-based small businesses and community organisations to grow through intentional, people-powered marketing and customer experience design.

We help you build the strategy, skills, and systems that make marketing easier and less always on. Together we’ll make it easier for your customers to find you, choose you, and come back again and again.

Mac&Ernie is for people who want to stop performing marketing and start doing it. Sound good?

Erika McInerney, marketing expert in Gippsland, Australia, wearing a yellow tshirt that says "kindness will change the world".

 Hi 🫶 I’m Erika

Are you feeling lost when it comes to your marketing? Always stressing and guessing about what to post on social media? You're not alone.

You’re probably juggling countless responsibilities, often leaving marketing to the last minute. But what if you could finally feel confident and in control of your brand messaging, online presence and customer experience?

I’ll help you transform from ‘accidental marketer’ to a master. We'll work together to develop effective and authentic marketing strategy.

You’ll learn how to spot the friction in your business that is costing you sales and repeat business.

Together, we’ll create content that connects and converts.

You’ll finally see a return on the investment of time and energy you’ve already put into your marketing activities. 

What do you think will get you from lost to purposeful, effective and confident? Let’s find out!

Get to know me

 

What do you need?

Erika McInerney, marketing expert in Gippsland Australia is smiling at her phone, looking relaxed.

Marketing & Customer Experience Strategy

Get where you need to go with digital marketing and customer experience strategies that allow you to create more impact in your business with less time and effort.

Learn more
Erika McInerney presenting a social media workshop to a group of five women seated at a table in a bright room with white walls and framed artwork.

Masterclasses, Workshops & Webinars

Build your own or choose from one of our highly recommended marketing and social media workshops.

Learn more
Erika McInerney sitting at her desk offering qualified, local and relevant marketing and social media services across Gippsland and Australia.

Marketing & Business Coaching

Customised, supportive and effective coaching for business groups, small teams or individuals.

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 Trusted to deliver strategy and training by organisations across Gippsland and Australia including:

Logo of Latrobe City Council featuring a stylized abstract shape resembling a hillside or landscape, with the text 'LATROBE CITY COUNCIL' next to it in bold purple letters.
Destination Gippsland
Northern Metro Health
Gphn
UNSW Sydney logo with a shield featuring a lion, a red cross with yellow stars, and a Latin motto.
Bendigo Bank logo with stylized 'B' icon in burgundy and coral colors and the bank's name in bold burgundy letters
Cover page of a document titled 'Melbourne Innovation Centre Digital Solutions' by Australian Small Business Advisory Services, part of an Australian government initiative.

Download & Go

All Mac&Ernie’s resources, online tools and webinars include the same breadth of knowledge and warm presentation of Erika’s face-to-face public workshops - in an affordable and convenient online format.

See all resources

FREE Customer Ease Audit to find the friction in your business

Download Now
Mac&Ernie Instagram Audits give you the boost your business needs to get discovered online.

Mini Instagram Audit to give your profile the boost it needs.

Book Yours
Mac&Ernie's expert social media and marketing blog.

Head to the blog for long-form tips and up-to-date marketing advice.

Read & Learn

Recent Blog Posts

  • Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    Our organisation, Destination Gippsland, has worked with Erika on a number of marketing and social media projects in the last 3 or 4 years.

    Her creativity, problem solving capabilities and guidance on many aspects of our marketing plans and strategies have been invaluable to our business.

    I highly recommend Erika as a partner to engage with to kick-start your content and social media plans, no matter what your business type or size.

    Alison via Google

  • Erika is a true social media wizard!

    I've had the pleasure of collaborating with Erika for the past two years on our annual Creative Harvest event in Gippsland.

    This event attracts over 1300 attendees and is a cornerstone of our community. Erika expertly crafted and executed our social media strategy and implementation, resulting in significant growth and engagement across all our platforms.

    Her creativity and professionalism are truly impressive. Beyond her skills, Erika is an absolute joy to work with. Her "can-do" attitude and positive spirit are infectious. I

    highly recommend investing in Erika's services at Mac&Ernie – you won't be disappointed!" 😊

    Kristy via Google

  • Erika was an enormous help & support during the early stages of my business, and our ongoing consultations were always beneficial.

    Erika also worked with me to develop social media content. She always had great ideas for content I hadn’t thought of. I always came out of our consultations with a solid plan for future content and felt motivated to create content.

    She is highly knowledgeable on social media, running paid ads and navigating ads manager to name a few.

    Erika is a great person to have in your corner because she really does care about you and your business and is always willing to help.

    Carmelina via Google

  • Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • Erika recently presented a highly informative Instagram Marketing Masterclass to my membership community for My Client Strategy Academy

    It was evident from her presentation that she has a deep knowledge and understanding of social media marketing strategy. She also communicates clearly and has a unique ability to be able to break down complexity into easy-to-understand concepts and ideas that can be implemented by small business owners. Thank you again Erika, for sharing your valuable and helpful social media training with us!

    Hayley via Google

  • I run a membership for women in business and asked Erika to run a masterclass for my clients on how to quickly and easily create content that works - she did an amazing job!

    Erika's a true professional with a beautifully calm and fuss-free approach to delivering valuable information that gets tangible results through social media marketing. I wouldn't hesitate to use her again or recommend to anyone wanting an engaging expert speaker or social media trainer. Thanks so much Erika for a fabulous session - you were an absolute delight to work with!

    Faye via Facebook

  • We'll definitely be working more with Erika and the Mac&Ernie team in the future.

    Erika is fantastic and we've loved working with her as part of creating and running Marketing & Social Media masterclasses for our community (Grown not Flown).

    We'll definitely be working more with Erika and the Mac&Ernie team in the future.

    Nikki via Google

Erika is speaking at these upcoming events, grab tickets by tapping on the image.

Erika McInerney presenting to West Gippsland Woman a workshop on Instagram Success
Erika McInerney is presenting a workshop on Meta advertising at the She Means Business Conference
Erika McInerney is presenting a workshop at Kate Toon's Six Figure Sleepover in Sydney
Erika McInerney is presenting on social media success at the Candle Makers Retreat
Book Erika to Speak
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Podcast cover titled "Small Town Business with Erika McInerney" featuring Erika McInerney smiling, sitting at a desk with a laptop and a phone.
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Small Town Business Podcast

Listen on Spotify
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Website & Show Notes