How we can work together

Marketing and Social Media Strategy

Marketing and Social Media Strategy

Results-focused strategy and content plans you can understand and implement yourself.

Let’s work on a marketing strategy or social media content plan that is designed to be used - not put in a folder and forgotten. We’ll use your language and develop implementation plans that suit your time, resources and skills. I believe in undercomplicating so I do strategy a little differently.

I also teach you how to use the strategy and how to tweak it yourself. Your business, customers and marketing channels are always in motion so your marketing or social media strategy should move with the times.

I will involve you in a way that makes you feel comfortable and confident enough to start working towards success straight away - taking the stressing and guessing out of your marketing.

Find out more about my experience here.

Social Media Audits

Audits

A fresh set of eyes on your marketing, social media, brand and/or customer experience could be just what you need.

If you’ve hit a bit of a dead end with your marketing and don’t know why, I can help. Mac&Ernie audits dig deep into your business, looking at your public face and what goes on behind the scenes. At the end of it, you will get a super useful report outlining what I discovered (the positive, the negative and the meh) and all my recommendations for improvement.

I deliver the report during a recorded Zoom call where you can ask all your questions. At the end of your audit, you’ll have a very clear picture of what needs to be done and a bunch of actions to get stuck into.

Grab a no-obligation chat and we can talk about what’s involved and what you need to get moving forward.

Note: Fees for audits depend on how many channels and experiences you need to be audited. Please tap the button for a free chat.

Content Plans

Feeling stuck? Sick of running on the content hamster wheel? A Content Smash® will get you moving again.

There are a few ways we can work on a content plan for your business or organisation.

Hands-free: You can choose the length of time you need content for and leave it all up to me.

Hand-in-hand: You can work with me in one or multiple sessions to develop your plan together.

All in: You can book me for a workshop for your business, organisation or group and I can teach you how to plan content.

Note: Fees for content plans depend on the direction you want to take, the amount of content you require and the number of marketing channels in use. Please tap the button to have a no-obligation chat.

Social Media Rescue service with Mac&Ernie

Branding

Looking to develop a brand that truly connects? That delivers an experience from the ground up, consistent with your excellent products or services?

With 28 years of marketing expertise, I can help you build a magnetic brand that resonates deeply with your audience. Need to start from absolute scratch? No worries, I can help you choose a name, test it and even work with you in the tricky trademark process.

Whether you're launching fresh or revamping an outdated identity, I'm your brand architect, guiding you through every step.

I collaborate with a trusted network of talented creatives: designers, photographers, copywriters, SEO specialists, and web developers. You dream it, and they build it, under my expert direction.

Let's craft a brand that captivates your customers, makes you feel proud and sets your business on a path to success.

  • I invested in Mac&Ernie's Social Media Strategy Workshop and boy I am so glad I did! Erika gets you thinking, not just about social media, but your business as a whole.

    Taking you through a journey of discovery. I am now connecting with my customers & potential customers in a real and authentic way because I know who I am talking to and more importantly WHY! Erika is so generous with her knowledge & time and I highly recommend any of the programs and courses she offers ~ you won't be sorry.

    Bec via Google

  • I've attended a number of Erika's workshops over the years so when the time came for me to step off and start my own business, I knew exactly where to go for help.

    My new business is about to launch and I feel incredibly supported and ready to go. Erika has worked with me on a marketing strategy for social media, email and more and she also helped me to refine my branding and my brand 'voice' (all the things I would not have thought about). Thank you Erika! You are very real and you share your knowledge with such generosity and kindness - giving me above and beyond what I expected.

    Erin via Google

  • Wow! I wasn't 100% sure what to expect with the SM course I completed with Erika as I was introduced to it by a colleague, but it was AMAZING!!!

    Erika is the epitome of professionalism while still being totally real. Our organisation's social media presence has drastically improved since doing this course and I can't tell you how much I learned! Erika's pro-active approach and generosity with her time and feedback was greatly appreciated. Erika, you're a star! Thank you so much!!

    Bec R via Google

  • I have loved working and learning from Erika! Erika has a wealth of knowledge in social media and marketing and shares a love for small business.

    Genuine yet gentle, Erika will safely guide your biz through social media land with tactical solutions and advice that is relevant to your business. With help from Erika, I am more confident to develop and refine our business presence online. There is much to learn from Erika, and I highly recommend her services! -

    Aimee via Google