Blueprint4 - brand case study

What do you do when your successful business has outgrown its original name and brand but you don’t know where to start? You call me of course 😆 That’s what the team at Pursuit Advisers did.

It’s not easy finding the right name and then, finding a name that’s available, but after a solid ideation workshop we came away with a brief that set us on the right path.

From Pursuit Advisers to Blueprint4.

From corporate and masculine navy to colourful, fresh and different - because they are very different to other business advisory, accountancy and tax firms.

Brand evolution

Website home

Updated photography

When I work on a brand, I don’t head to Canva, I pull together a team of professionals whose skills complement mine and who I know will get the job done right. Being able to choose this team based on the needs of my client gives me the flexibility to offer the team that’s just right for you.

It’s not just the team below in isolation, it’s the valuable expertise I bring to the mix. The brief and the project management is incredibly important to any branding project. After 28 years in this space, half of that time in Account Direction, I know how to get the best out of creatives.

Please reach out if you need a new brand or a brand refresh.

The team:

Mac&Ernie: New name, brand strategy and project management.

Design with Zach: Graphic design, visual identity and style guide.

Sunday Best Digital: SEO copywriting.

More Than Your Brand: Website design and development.

Lauren Murphy Photography

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