When it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.

There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:

Social merchandising is a relatively new term but an important one if you have a retail store - either online or bricks and mortar. What does it mean? Well you are possibly already doing it without realising.