When work feels consistently hard, clunky, or draining, it’s rarely because the people involved aren’t capable. More often, it’s because the way the work is designed no longer matches reality. How can you fix that? How can you push and pull more ease into your marketing or workflows?

People-powered marketing is about keeping the human voice at the centre, while using systems and tools (including generative AI) to make the work more sustainable, consistent, and manageable over time.

If you’ve been doing your own marketing for years and it isn’t working the way it should, it’s not a motivation issue. It’s a strategy gap.

And once that gap is filled, marketing starts to feel clearer, lighter, and far more effective, here’s how.

If you’ve ever wished your marketing felt simpler and more impactful, the answer might not be another tool, trend, or tactic. It might be in how you make people feel - and more specifically, how easy you make it for them to connect, buy, book, and belong.

Thinking of branding your special treat, fun run or sale using the word ‘Anzac’? Before you hit go, there are some very important things you should know about this word, its significance and legal uses.

If you’re struggling to price your products or services and want to understand how ‘value’ and ‘values’ play a role in decision-making, you’ll find this blog a very useful read.

What is Hopecore marketing and how can you use this wonderful direction to create content that inspires, uplifts and ultimately connects your customers or clients to you? I’m glad you asked 😉

Are you a small business owner feeling overwhelmed by all of the marketing advice out there? Are you trying to get by on free tips, challenges and relentless emails? You can do more with less, here’s how.