Small businesses across Australia often struggle to understand how to measure their social media success. With so much time and often money spent in these platforms, it's a good idea to keep track of how your efforts actually contribute to your business goals. In this article I break down the jargon and give practical tips for measuring your social media ROI.

If you use the Meta apps on your phone to boost posts, you should be aware of this.

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.

If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

Sometimes I’ll be watching cute animal reels with my son and I’ll discover that the lizard we are watching has hundreds of thousands of followers, or the meme account I go to for a laugh has topped a million and I think “why is it so easy for some and not others?”

The short answer is ‘interest’. Those accounts are putting up content that’s relevant and interesting or entertaining to the masses. Add to that - consistency - those accounts are consistently providing content that’s relevant and interesting or entertaining to the masses. Dig deeper and you will find something else - an IT factor or some damn good timing…I’m talking about virality.

Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.

You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

When the prospect of selling to your customers has you feeling a bit uncomfortable, try these three easy-to-action-tips and take the ‘ick factor’ out of selling.

When Adam Mosseri the Head of Instagram ‘pops onto Instagram’ to tell us they are testing a brand new feed experience, you need to pay attention. I did and I’ve done some research and pulled together a handy explanation of what’s changing, how it affects you and how you can prepare for the changes.

Are you wondering if influencer marketing is right for your business? How does it work and what do you need to know? You’ll find this post a great place to start - offering answers to your questions about influencer marketing and giving you some great insight into how to approach it, measure it and even some mistakes to avoid.

What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.

Every year I set myself a challenge to try and do most of my Christmas shopping as locally as possible. It can be time consuming and a fair bit harder than running around a shopping centre for a few hours, but it’s far far more rewarding. In this article I give you heaps of tips on how to save money, time and stress and still support local and small businesses through the silly season - for gifts, food, wine and more.

Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out how you can avoid getting your Instagram account paused.