Blog posts
Three ways to use marketing to get through tough economic times (like now)
If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.
The most inspirational business women in Bass Coast and Gippsland (Herald Sun article)
I’m feeling pretty chuffed to have been included in this article and share some of my thoughts on business success.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
Is Facebook really dead?
I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.
Five ways to grow community around your business or brand
You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.
Why trust matters and how to build it using social media and marketing
If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.
A little look into Chat GPT and using Artificial Intelligence (AI) to create marketing content for your business
Could you let a robot write your content for you? Would you let it sit on the frontline of your customer experience - fielding questions and helping people find what they need? Having that extra set of hands in the business could be life-changing but where do you start? In this blog post I look at one model that’s making headlines all over the world - ChatGPT. I asked it to help me write this article and I think we make a pretty good team.
The lowdown on boosting social media posts
In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇
How to create popular social media content
Sometimes I’ll be watching cute animal reels with my son and I’ll discover that the lizard we are watching has hundreds of thousands of followers, or the meme account I go to for a laugh has topped a million and I think “why is it so easy for some and not others?”
The short answer is ‘interest’. Those accounts are putting up content that’s relevant and interesting or entertaining to the masses. Add to that - consistency - those accounts are consistently providing content that’s relevant and interesting or entertaining to the masses. Dig deeper and you will find something else - an IT factor or some damn good timing…I’m talking about virality.
How to get your small business organised for the silly season
Want to get ahead of the crowd this silly season? You better start now! Here are some of my thoughts and tips to stand out, connect more and make sales over the ‘noisy season’ - in the lead up to Christmas.
Should I buy Instagram followers?
Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.
When is a marketing or social media 'strategy' really just a 'plan' and why does it matter?
Are you confused about the difference between a strategy for your marketing and a plan for your marketing? Here are some thought starters to get you headed in the right direction - towards a clear and consistent marketing strategy.
Want a marketing advantage over your competitors?
Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.
Small business marketing and social media during a pandemic
When a small business is in crisis, often the first thing to get dropped is marketing. But keeping up with regular communication, even if it’s at a reduced rate, is important to pull you back out of those times. Here are some tips on how you can prepare your business to keep going when you’re distracted or busy.
How to use influencers for your small business
Are you wondering if influencer marketing is right for your business? How does it work and what do you need to know? You’ll find this post a great place to start - offering answers to your questions about influencer marketing and giving you some great insight into how to approach it, measure it and even some mistakes to avoid.
5 marketing trends to consider for 2022
What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.
Empathy marketing: what is it and how can you apply it to your social media?
Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.
Shedding light on how Instagram works.
In a recent post by Instagram, we got a little more insight into how they use algorithms to rank your content. If you want to work better with the newsfeed algorithm, consider these things that you actually can affect, rather than worrying about what you can’t.
Finding 'your special'.
Have you ever thought about what makes you special? What your product or services do that are not only great but are really special? I believe that knowing what that is can be the key to unlocking your perfect marketing messaging.
How to prioritise your time spent in social media
Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.