Blog posts

Mac&Ernie’s marketing, social media and customer experience blog.

You’re going to find a lot of marketing and social media gold tips in this blog. Find more by following Mac&Ernie on social media. If you’ve arrived here looking for answers, try searching the site to find them or simply browse the blog posts.

Business advice, Marketing, Small Business, Social media management, Social media tips, Social media marketing, Support local Erika McInerney Business advice, Marketing, Small Business, Social media management, Social media tips, Social media marketing, Support local Erika McInerney

How to run a successful competition on Facebook and Instagram

You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

Read More
Social media marketing Erika McInerney Social media marketing Erika McInerney

Don’t mention the C-word.

I’ve been noticing a bit of a pattern across the Facebook-owned channels over the past few months. Clients coming to me with a big drop in reach and engagement, wondering why, when they haven’t really changed anything.

Don’t get me wrong, those algorithms are incredibly unpredictable at times BUT there is one thing that has started to stand out as a pattern.

Read More