Blog posts

How to run a successful competition on Facebook and Instagram

You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

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Social media marketing Erika McInerney Social media marketing Erika McInerney

Don’t mention the C-word.

I’ve been noticing a bit of a pattern across the Facebook-owned channels over the past few months. Clients coming to me with a big drop in reach and engagement, wondering why, when they haven’t really changed anything.

Don’t get me wrong, those algorithms are incredibly unpredictable at times BUT there is one thing that has started to stand out as a pattern.

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