Small businesses across Australia often struggle to understand how to measure their social media success. With so much time and often money spent in these platforms, it's a good idea to keep track of how your efforts actually contribute to your business goals. In this article I break down the jargon and give practical tips for measuring your social media ROI.

Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.

Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.

You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

Did you just get a message from Meta / Facebook telling you that your Gray Account is scheduled for deletion? Do you log into your Facebook Page using an email address instead of going via your personal profile? You could have a serious issue.

When Adam Mosseri the Head of Instagram ‘pops onto Instagram’ to tell us they are testing a brand new feed experience, you need to pay attention. I did and I’ve done some research and pulled together a handy explanation of what’s changing, how it affects you and how you can prepare for the changes.

Understanding how the Facebook news feed algorithm works will help you to write better content.

If you're taking screen shots and dropping them into your Instagram feed or using an app with an intrusive watermark, you'll want to read this post. How to repost in Instagram and the etiquette.

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues. 

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.