You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

If you're looking to increase the number of followers on your Facebook or Instagram business pages, you might be tempted to run a competition or giveaway. But have you really thought through how that might work and whether or not this is actually good for your business? Here are my thoughts...