Blog posts

How to run a successful competition on Facebook and Instagram

You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.

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Erika McInerney Erika McInerney

Five more lessons for Australian businesses from the 2016 Sensis Social Media Report

There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:

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Erika McInerney Erika McInerney

Stop! Don’t open a personal page for your business

There’s a terrible misconception out there that Facebook ignores businesses that don’t advertise. Many people think the best way to avoid that is to shut down their business page and instead promote their business on a personal profile. Here's ten reasons why that's a bad idea...

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