What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.

Every year I set myself a challenge to try and do most of my Christmas shopping as locally as possible. It can be time consuming and a fair bit harder than running around a shopping centre for a few hours, but it’s far far more rewarding. In this article I give you heaps of tips on how to save money, time and stress and still support local and small businesses through the silly season - for gifts, food, wine and more.

If like me you are searching for ways to help save our local small businesses, I have some ideas and I would love to hear yours. We have a real opportunity right now to make a difference to the lives and livelihoods of our community’s greatest assets.

Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.

In a recent post by Instagram, we got a little more insight into how they use algorithms to rank your content. If you want to work better with the newsfeed algorithm, consider these things that you actually can affect, rather than worrying about what you can’t.

Have you ever thought about what makes you special? What your product or services do that are not only great but are really special? I believe that knowing what that is can be the key to unlocking your perfect marketing messaging.

Understanding how the Facebook news feed algorithm works will help you to write better content.

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues.