Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.

In a recent post by Instagram, we got a little more insight into how they use algorithms to rank your content. If you want to work better with the newsfeed algorithm, consider these things that you actually can affect, rather than worrying about what you can’t.

Have you ever thought about what makes you special? What your product or services do that are not only great but are really special? I believe that knowing what that is can be the key to unlocking your perfect marketing messaging.

I’ve been noticing a bit of a pattern across the Facebook-owned channels over the past few months. Clients coming to me with a big drop in reach and engagement, wondering why, when they haven’t really changed anything.

Don’t get me wrong, those algorithms are incredibly unpredictable at times BUT there is one thing that has started to stand out as a pattern.

If you are having trouble connecting with your audience, perhaps a dose of positivity could help.

Understanding how the Facebook news feed algorithm works will help you to write better content.

If you're taking screen shots and dropping them into your Instagram feed or using an app with an intrusive watermark, you'll want to read this post. How to repost in Instagram and the etiquette.

Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues. 

Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.