Blog posts
Top ten things small biz should consider in choosing marketing channels
Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.
Why your social media won’t work for you, without you: 3 reasons why business owners should collaborate more with their social media managers
Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.
What does ‘reach’ mean on social media?
I hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it?
Stop! Don’t open a personal page for your business
There’s a terrible misconception out there that Facebook ignores businesses that don’t advertise. Many people think the best way to avoid that is to shut down their business page and instead promote their business on a personal profile. Here's ten reasons why that's a bad idea...