We all get ideas, but what you do with them when they arrive can be central to your success, especially in small business. Ideas can save us time, make us better or stronger. Ideas are also really important in marketing and content creation. Here are three ways I manage and organise my ideas so I don’t lose them as quickly as they appear.

If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.

That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.

Could you let a robot write your content for you? Would you let it sit on the frontline of your customer experience - fielding questions and helping people find what they need? Having that extra set of hands in the business could be life-changing but where do you start? In this blog post I look at one model that’s making headlines all over the world - ChatGPT. I asked it to help me write this article and I think we make a pretty good team.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

Sometimes I’ll be watching cute animal reels with my son and I’ll discover that the lizard we are watching has hundreds of thousands of followers, or the meme account I go to for a laugh has topped a million and I think “why is it so easy for some and not others?”

The short answer is ‘interest’. Those accounts are putting up content that’s relevant and interesting or entertaining to the masses. Add to that - consistency - those accounts are consistently providing content that’s relevant and interesting or entertaining to the masses. Dig deeper and you will find something else - an IT factor or some damn good timing…I’m talking about virality.

Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.

Want to get ahead of the crowd this silly season? You better start now! Here are some of my thoughts and tips to stand out, connect more and make sales over the ‘noisy season’ - in the lead up to Christmas.

Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.

Are you confused about the difference between a strategy for your marketing and a plan for your marketing? Here are some thought starters to get you headed in the right direction - towards a clear and consistent marketing strategy.

Got a copycat dogging you and your business? Here are 5 positive ways to deal with this to save you energy, time and stress.

Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.

When a small business is in crisis, often the first thing to get dropped is marketing. But keeping up with regular communication, even if it’s at a reduced rate, is important to pull you back out of those times. Here are some tips on how you can prepare your business to keep going when you’re distracted or busy.

What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.

Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.

Have you ever thought about what makes you special? What your product or services do that are not only great but are really special? I believe that knowing what that is can be the key to unlocking your perfect marketing messaging.

If you’re unsure about the new COVIDSafe app and how the app is going to use your data, now might be the right time to do a proper security health check on your smartphone. Because, if you’re concerned about this little matter of national health, you might be surprised to know what you’ve already got going on in your phone.