Blog posts
Three ways to use marketing to get through tough economic times (like now)
If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.
Overcoming confidence challenges and imposter syndrome in marketing and social media: a guide for women over 40
That’s an incredibly specific blog title right?! But this is a specific problem, and it’s one that comes up time and time again in my training and mentoring. If it sounds like you or someone you know, please read on and share.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
Is Facebook really dead?
I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.
Five ways to grow community around your business or brand
You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.
3 ways to build a strong and supportive social media community for your business.
Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.
How to get your small business organised for the silly season
Want to get ahead of the crowd this silly season? You better start now! Here are some of my thoughts and tips to stand out, connect more and make sales over the ‘noisy season’ - in the lead up to Christmas.
Should I buy Instagram followers?
Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.
Want a marketing advantage over your competitors?
Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.
5 marketing trends to consider for 2022
What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.
How to prioritise your time spent in social media
Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.
10 things you can do instead of panicking about Mark Zuckerberg's changes to Facebook
Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.
Five lessons for Australian small businesses from the 2017 Sensis Social Media Report.
Here, for 2017, are five more practical lessons drawn from the Sensis Social Media Report. Think about how you can use this information to strengthen your own online presence.
Why you shouldn't put all your eggs in one marketing basket
Are you too reliant on any one social media channel to promote your business or brand? As much as I love social media, I am only too aware that the data we collect in these channels does not belong to us. This can lead to serious issues.
5 types of questions to encourage engagement on your social media posts
Getting engagement on your social media posts can be really difficult. There are a number of strategies you can use though and one of these is to ask questions. Read on for 5 examples of the types of questions you could use to elicit comments and engagement from your followers.
5 tips to help you choose the right social media manager for your business
Creating content and managing social media is not for everyone. Sometimes you have to hire a third party to help you implement your strategy. Finding the right person can be difficult, so here are a few key things to look out for in choosing a social media manager for your business.
Using storytelling to create effective social media content
Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?
Five changes to make to your social media content in 2017
When it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.
Facebook Events - a quick guide to getting it right
Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.
Five more lessons for Australian businesses from the 2016 Sensis Social Media Report
There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today: