What is “greenwashing” and how can you be a sustainable and eco-conscious business without unintentionally misleading your customers and damaging your brand.

We all get ideas, but what you do with them when they arrive can be central to your success, especially in small business. Ideas can save us time, make us better or stronger. Ideas are also really important in marketing and content creation. Here are three ways I manage and organise my ideas so I don’t lose them as quickly as they appear.

If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.

If you use the Meta apps on your phone to boost posts, you should be aware of this.

If you’re scouring social media and the internet for trends or ways to get ahead with your marketing in 2024, you may have come across phrases like ‘authentic marketing’ and ‘starting conversations’ or conversation over conversion’. One of the ways to achieve this is through ‘conversational marketing’, something you may already be doing. To be more intentional

SMART goals aren’t a secret - far from it, but if you set them up properly and stick to them, they could be your secret weapon in this ever-changing marketing and social media landscape. Let me tell you how and why.

Feel like you’re on a marketing content treadmill and going nowhere? Maybe you are using the wrong marketing channels or simply have too many. Here are my top ten tips for choosing and using the right ones.

Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.

Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.

You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.

If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.

Could you let a robot write your content for you? Would you let it sit on the frontline of your customer experience - fielding questions and helping people find what they need? Having that extra set of hands in the business could be life-changing but where do you start? In this blog post I look at one model that’s making headlines all over the world - ChatGPT. I asked it to help me write this article and I think we make a pretty good team.

In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇

With the amount of personal data stored in Facebook and Instagram, it’s no wonder social media is a popular playground for hackers. The trouble is, we often make it easy for them. And once they are in, they can mine your data – and your friends’ data - for more opportunities. Find out how you can easily secure your accounts with these quick and easy tips.

Sometimes I’ll be watching cute animal reels with my son and I’ll discover that the lizard we are watching has hundreds of thousands of followers, or the meme account I go to for a laugh has topped a million and I think “why is it so easy for some and not others?”

The short answer is ‘interest’. Those accounts are putting up content that’s relevant and interesting or entertaining to the masses. Add to that - consistency - those accounts are consistently providing content that’s relevant and interesting or entertaining to the masses. Dig deeper and you will find something else - an IT factor or some damn good timing…I’m talking about virality.

Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.

Want to get ahead of the crowd this silly season? You better start now! Here are some of my thoughts and tips to stand out, connect more and make sales over the ‘noisy season’ - in the lead up to Christmas.

Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.

Did you just get a message from Meta / Facebook telling you that your Gray Account is scheduled for deletion? Do you log into your Facebook Page using an email address instead of going via your personal profile? You could have a serious issue.

Who doesn't want some kind of competitive advantage or way to stand out from the crowd when it comes to your products or services?! But how can you stand out from the crowd and create loyal customers and brand advocates? Here are a few ideas.