Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.

Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.

Social media can be very time consuming. Sometimes it’s hard to justify and sometimes it just gets left behind competing priorities. Read more about how to prioritise your social media accordingly and grab a few tips on how to be more efficient with your time on these channels.

Don't panic about the changes to News Feed announced by Mark Zuckerberg. Instead, keep busy working on your content with these 10 things.

I'm always asked what I use to do what I do and the answer is a LOT of things. I trial heaps of tools and I'm still trying to work out exactly which ones I'll keep and which ones I won't. Here are a few things I use all the time.