Blog posts
Three ways to use marketing to get through tough economic times (like now)
If you’re a small business that’s feeling the pinch right now, you’re definitely not alone. Here are three positive actions you can take to reshape and re-target your business to get it back on track.
Positive ways to talk about customer pain-points in marketing and social media messaging
Do you know how your products or services solve your customers’ needs, but find it hard to describe the problems you solve without sounding negative? You’ll love this simple process and easy to understand examples. Get your marketing and social media messaging on track with these actionable tips.
Is Facebook really dead?
I get asked a lot if Facebook is dead or if it’s worth using anymore. Of course I look at each situation differently, but on the whole my answer is “no Facebook is not dead, you’ve just put it in a coma”. So if that’s you, what can you do to unlock the power of Facebook and breathe life back into your page? Here are ten easy steps.
Why your social media won’t work for you, without you: 3 reasons why business owners should collaborate more with their social media managers
Feeling overwhelmed with your social media and marketing and want to hand over the reins to a social media manager or staff member? A great idea BUT you do need to understand that, as a small business owner, you can’t just hand over the reins and walk away. Here are three great reasons why you need to collaborate and work with your social media manager to get the best bang for your buck.
Five ways to grow community around your business or brand
You’re not alone if you’re feeling frustrated by a decline in sales through social media. It might be time for a change in approach and messaging. It might be time to use these channels for the purpose they are designed - to build connection and community. Here are some thoughts on that.
Why trust matters and how to build it using social media and marketing
If you’re wondering why you’re struggling to grow your online community or convert them to sales, maybe you should be looking at this powerful driver of business connection - trust.
A little look into Chat GPT and using Artificial Intelligence (AI) to create marketing content for your business
Could you let a robot write your content for you? Would you let it sit on the frontline of your customer experience - fielding questions and helping people find what they need? Having that extra set of hands in the business could be life-changing but where do you start? In this blog post I look at one model that’s making headlines all over the world - ChatGPT. I asked it to help me write this article and I think we make a pretty good team.
The lowdown on boosting social media posts
In this post, I’ll take you through what post boosting is, how it works, some best practices for getting the most out of this service and some key mistakes to avoid. Let’s go 👇
How to create popular social media content
Sometimes I’ll be watching cute animal reels with my son and I’ll discover that the lizard we are watching has hundreds of thousands of followers, or the meme account I go to for a laugh has topped a million and I think “why is it so easy for some and not others?”
The short answer is ‘interest’. Those accounts are putting up content that’s relevant and interesting or entertaining to the masses. Add to that - consistency - those accounts are consistently providing content that’s relevant and interesting or entertaining to the masses. Dig deeper and you will find something else - an IT factor or some damn good timing…I’m talking about virality.
3 ways to build a strong and supportive social media community for your business.
Social media is a fantastic place to build community, brand advocates and customers who will recommend you to everyone. How can you grow a community like that? Here are 3 ways to get you started towards building a connected social media community for your business or brand.
How to run a successful competition on Facebook and Instagram
You want to run a competition on social media; but how does it work? What are the rules on Facebook and Instagram? Don’t worry - I’ve got you covered. This step-by-step guide will teach you everything you need to know.
Should I buy Instagram followers?
Thinking about buying Instagram followers to make your business or brand look more popular? Not a good idea…here’s why.
What you need to know about Facebook Gray Accounts before it's too late
Did you just get a message from Meta / Facebook telling you that your Gray Account is scheduled for deletion? Do you log into your Facebook Page using an email address instead of going via your personal profile? You could have a serious issue.
5 positive ways to deal with a copycat in business
Got a copycat dogging you and your business? Here are 5 positive ways to deal with this to save you energy, time and stress.
3 ways to sell on social media without being too ‘salesy’
When the prospect of selling to your customers has you feeling a bit uncomfortable, try these three easy-to-action-tips and take the ‘ick factor’ out of selling.
More changes to Instagram and how they might affect your small business marketing
When Adam Mosseri the Head of Instagram ‘pops onto Instagram’ to tell us they are testing a brand new feed experience, you need to pay attention. I did and I’ve done some research and pulled together a handy explanation of what’s changing, how it affects you and how you can prepare for the changes.
How to use influencers for your small business
Are you wondering if influencer marketing is right for your business? How does it work and what do you need to know? You’ll find this post a great place to start - offering answers to your questions about influencer marketing and giving you some great insight into how to approach it, measure it and even some mistakes to avoid.
5 marketing trends to consider for 2022
What will you be focusing on in 2022? Here are 5 trends in marketing and business that you might like to consider putting into your marketing mix or at least starting to consider them.
Is the Instagram shadowban real?
Have you heard stories of the Instagram shadowban and wondered what it’s all about? Maybe you’ve experienced it? The fact is, there are a number of rules that you need to know when using Instagram. Some of them are obvious and some may come as a surprise. Read on to find out how you can avoid getting your Instagram account paused.
Empathy marketing: what is it and how can you apply it to your social media?
Truly understanding your customer is the first step towards knowing how to market your products and services in a way that is helpful rather than just advertising. Read on for some easy steps to guide you towards developing content that will resonate with your customers and hopefully lead to a greater connection with them.