Keeping your engagement flowing on Instagram can be an ongoing battle - one that is incredibly important for your visibility and relevance to the algorithm. So what is an Instagram Pod and how can it help you to increase your engagement? 

Now that social media apps are pushing more and more video content into your feed, you might be finding your data usage is increasing and starting to cost you money. In this post I give you a few super quick ways to cut down on the amount of mobile data being chewed up, without having to use your phone less.

Stories are everywhere - yes, even in the most mundane of products and services. And everyone - everyone - knows how stories work. They are how we make sense of the world, and each other. So how can you use storytelling to communicate more effectively to your customers and clients?

When it comes to social media marketing, change is important. Here are five ways to make your marketing and social media content more effective in 2017.

Using Facebook Events can have some great advantages when promoting an event, sale, opening or even a live video session. As always, there are some things to consider to make sure you doing it right.

Here are five ways you can make an instant improvement to your visibility and appearance on social media. 

Do you find hashtags confusing? Would you like to know what it's all about, how and why to use them? This post is for you. 

Instagram just launched a new feature called ‘Stories’ where, like Snapchat, you can create a temporary roll of images and videos that disappear after 24 hours. So what are the key features?

There is an overload of information available about social media usage - stats, data, anecdotes. Most of it is from the US and, while interesting, it’s not always applicable to Australian businesses. So with that in mind, here are five more insights from the Australian Sensis Social Media Report that you can apply to your business today:

Social merchandising is a relatively new term but an important one if you have a retail store - either online or bricks and mortar. What does it mean? Well you are possibly already doing it without realising.

The arrival of the 2016 Sensis Social Media Report provides a treasure trove of information that you can turn to the advantage of your business. Here are five of the big lessons you can start applying today.

I hear people talking about their social media reach a lot and I wonder if they really understand what it means. So what exactly is reach? And should you, as a business, be worrying about it? 

If you're thinking about using live video to promote your business, you should take a little bit of time to work through these seven tips to make sure your video works for you.

Once you have built a following for your business on Facebook or Instagram, you need to start getting those people off social media.

Yep, you read that correctly. Let me explain.

There’s a terrible misconception out there that Facebook ignores businesses that don’t advertise. Many people think the best way to avoid that is to shut down their business page and instead promote their business on a personal profile. Here's ten reasons why that's a bad idea...

Over the past few weeks, I’ve provided social media training throughout Gippsland, and I’ve been asked this a lot. It's a valid question - but read this post before you try to answer it.