Did you just get a message from Meta / Facebook telling you that your Gray Account is scheduled for deletion? Do you log into your Facebook Page using an email address instead of going via your personal profile? You could have a serious issue.

I’ve been noticing a bit of a pattern across the Facebook-owned channels over the past few months. Clients coming to me with a big drop in reach and engagement, wondering why, when they haven’t really changed anything.

Don’t get me wrong, those algorithms are incredibly unpredictable at times BUT there is one thing that has started to stand out as a pattern.

It’s important to add a little measurement and reflection into your social media marketing strategy. Learning what works and what doesn’t can be crucial to your success in these channels. But are you focusing on the wrong metrics? Read on to find out what vanity metrics are and why you could be letting them distract you.

Protecting your privacy on Facebook, Instagram and generally online is a hot topic at the moment. Here are just 10 ways that you can better protect your privacy and minimise access to your data while using Facebook.